Pay Per Call

Pay Per Call is a kind of advertising on the Internet. Similar to a Pay – Per –Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the internet. However, this form of advertising can be used by all types of business or services offered on the net.
Advertisers create an ad similar to a Pay-Per-Click (PP-Click) ad. Advertisers choose key terms in which they would like to appear under. They also choose their geographical location (local, regional or national) Pricing starts at $2 and can exceed $20. The ad itself consists of a headline and 2 additional lines of text, (including a URL if the company has one). Surfers then call the toll free number shown in the ad. After the surfer calls the number, the call is forwarded to the actual business phone. Check this if you want to know more.